Storyboarding & Style frames
The approach to storyboards and style frames is somewhat dependent upon budget and your desired approach. On relatively simple projects, it can be easier and more cost effective to establish a style based on pre-existing videos or illustrations – this could be a YouTube link to the type of 2D or 3D animation you like. On more complex jobs we create a number of key frames in accordance with the brief and your brand guidelines, so you can see exactly how the animated video will look.
At this time you will be supplied with a written treatment that sits inline with the script and describes how each part of the voiceover will be animated. The goal is to give you the best understanding of how the animation will look and what it will include.
Depending on budget, the supplied storyboard may be fully illustrated designs (most often it will be this), hand drawn scribbles, photographic or using stock imagery.
The storyboard stage marks the 2nd sign off point of the animation project.