Platform explainer animation for Van Kam Freightways in British Columbia
Animated introduction to the trucking company’s online freight booking system.
CLIENT
Van Kam Freightways
AGENCY
Upmedia
PRODUCTION COMPANY
Matt Hitch
PROJECT
2D Animated explainer video, motion graphics
DESIGN & ANIMATION
Matt Hitch
LOCATION
Vancouver, Canada
I animated an explainer video presenting the freight platform for Van Kam Freightways. Working from existing screenshots, I rebuilt the interface in an illustrated style using the brand colour palette to improve readability and movement.
Additional secondary motion and transitions were added to guide attention and make the workflow easier to follow across digital marketing placements.
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